These extraordinary fire opal and diamond drop earrings were created for the 20072008 edition. Charles tiffany who in 1845 had launched the companys famed catalog, the blue book, and with it, the firms signature robinsegg blue, which he chose for the cover shifted the focus to fine jewelry. This brand is probably the ultimate dream of every princess, every fashionista, every girl who has ever watched breakfast at tiffany s. The distinctive color known as tiffany blue was selected by founder charles lewis tiffany for the cover of blue book, tiffany s annual collection of exquisitely handcrafted jewels, which was first published in 1845 also referred to as robinsegg blue or forgetmenot blue, this color may have been chosen because of the popularity of the turquoise gemstone in 19thcentury jewelry. Known as the blue book, charles tiffany created it in 1845. Composed of a line of graduated fire opals that are framed by collars of round diamonds, each terminates in a sizable cabochon fire opal. The colour was chosen by tiffany for the cover of their blue book, first published in 1845, which documented some of the worlds most precious and rare stones including diamonds obtained from french and spanish aristocracy. Dive into a sea of tiffany jewelry with the blue book 2015.
One of the most important gemstone discoveries in the world, the tiffany diamond. Sent out to customers each year since 1845, the blue book catalog was designed by founder charles lewis tiffany to entice customers to visit his store. Initially published in 1845, the tiffany blue book was the first catalogue to be distributed in the united states. The color was used on the cover of tiffany s blue book, first published in 1845. Tiffany silver flatware 18451905, when dining was an art. I imagine that it was quite a big responsibility to reinvent it. By 1878 the company used what became known as tiffany blue not just. It was, but it was also exciting to be part of the history of the tiffany blue book. See more ideas about tiffany blue, tiffany and blue books. The color was used on the cover of tiffany s blue book, first published in 1845, when charles lewis tiffany put out a catalog for his stationery and fancy goods store at 259 broadway in new york. After the initial publication of the blue book tiffany catalog in 1845, tiffany continued to use its catalog as part of its advertisement strategy. Showcasing the earths most unusual and exquisite gemstones, it blurs the line between reality and imagination. Schmitt wrote in his 1999 book experiential marketing, its happened more than once that someone has put a gift, bought elsewhere, into a tiffany. Tiffany s mailorder catalogs reached 15 million people in 1994.
In 1845, tiffany began publishing the blue book, a catalog of the companys most ornate gems and silver. In 1845, tiffany was again a pioneer when it launched the blue book, which at the time was the first mailorder catalogue to be distributed in the us. Initially published in 1845, the tiffany blue book was the first such catalogue to be. Originally released in 1845, the collection continues in the tradition of american luxury with jewellery making in its purest form.
The 2019 blue book collection, tiffany jewel box, is a study in virtuosity. In 1853, charles tiffany who in 1845 had launched the companys famed catalog, the blue book, and with it, the firms signature robinsegg blue, which he chose for the cover shifted the focus to fine jewelry. The first blue book collection released back in 1845 consisted of a collection of handdrawn jewels which were sent to important customers by mail, inviting them to come into a boutique to examine the jewels with their own eyes. In 1845, tiffany was again a pioneer when it launched the blue book, which at the time was the first mailorder catalogue to be distributed in the. Nowadays, these drawings are exchanged for glossy photos, but the jewellery in this collection with every piece being a one of a kind creation still.
Released annually since 1845, the blue book is the apogee of the. The story is woven into the broader fabric of the history of flatware in general and that of dining and food. This specimen was used to hold the grand prize at the 1878 paris worlds fair. What began as the first direct mail catalogue in the u. The blue book collection is named for tiffany s annual blue book that was first published in 1845. How tiffanys iconic box became the worlds most popular. Tiffanys celebrated blue book collection is the ultimate in high jewelry design. The tiffany catalog, one of the first catalogs printed in full color, remained free until 1972. The tiffany blue book now features mens high jewelry. Tiffany s blue color was inspired by an empress image. Packed with some of the worlds most impressive oneofakind high jewelry, the launch of the tiffany blue book 2015 is an occasion to be savoured this year, the anticipation was even higher as it marks the first tiffany high jewelry collection under new design director francesca amfitheatrof. Personally, i have done a lot of jewelry, but not a lot of high jewelry, so i had great support.
Tiffany blue book 1845 blu tiffany, tiffany, storia. First published in 1845, the tiffany blue book is produced annually to showcase the houses finest creations. Be the first to know about exciting new designs, special events, store openings and much more. No matter what youre looking for or where you are in the world, our global marketplace of sellers can help you find unique and affordable options. Published since 1845, blue book has evolved into an annual collection highlighting rare gemstones and unparalleled craftsmanship. Frog brooch with cabochon emerald eyes made from 18kt yellow gold. Since its inception, blue book has showcased the worlds most exquisite designs, including the french and spanish crown jewels, with a cover of robinsegg blue that also distinguished the jewelers famous box. This room presents everything from the original 1845 blue book, the united states first mailorder catalogue, to the transcendent works.
Founder charles lewis tiffany 18121902 designed it as a personal communication and service to his customers. First issued in 1845, the catalogue of useful and fancy articles featured a blue cover that skewed more green than the robins egg hue we. Etsy is the home to thousands of handmade, vintage, and oneofakind products and gifts related to your search. The tiffany blue book visitors will discover the innovation and artistry behind the high jewelry pieces that define the blue book collections.